Markstrat is designed for teaching strategic marketing concepts and to assist participants in their efforts to create market focused strategies. It incorporates theories of market and competitive behaviour.
Within the simulation participants make decisions similar to the ones made by marketing managers.
The Markstrat handbook includes a Participant Activation Key (PAK), valid for the course which you will register to. Your PAK cannot be used for any other course. » MORE
Markops is designed for undergraduate students enrolled in introductory marketing or brand management courses.
Markops builds participants’ marketing analysis and decision making skills. Its consumer goods context brings together brand and channel management, segmentation, positioning and portfolio management.
The Markops handbook includes a license number, valid for the course which you will register to. Your license cannot be used for any other course. » MORE
Blue Ocean Strategy has definitively changed the way in which companies think about achieving strategic success. StratX’s Blue Ocean Strategy Simulation is a fun, innovative and highly effective tool to learn, practice and experience the Blue Ocean Strategy theory and methodologies, as presented in INSEAD Professors C. Kim and R. Mauborgne’ bestselling book.
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