About StratX Simulations
StratX Simulations is a subsidiary of StratX, a unique training and development group founded by INSEAD Marketing Professor, Jean-Claude Larréché. StratX brings together disciplines from leading business schools, management consultants and learning design specialists.
StratX Simulations mission is to develop and market Business Games to the Academic Community. We develop high-technology and sophisticated simulations and tools, in partnership with academic stars such as Jean-Claude Larréché, Huber Gatignon, Chan Kim and Renée Mauborgne, all professors at INSEAD.
StratX Simulations is active in three disciplines: Marketing, Strategy and Management. Our methodology is based on our belief that new skills must be learned through action and experience rather than from books or lectures.
Over the past twenty years, StratX Simulations has designed and developed a portfolio of world-class business simulations, including Markstrat, used in over 500 business schools, or eStrat, used in the L’Oréal E-Strat Challenge during 9 years.